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Content Strategy
Content that sharpens existing strengths — before new content piles on.
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Was die Leistung umfasst
What a content strategy does for you
Content production without a strategy produces a lot and achieves little. Brands post daily, blog weekly, shoot monthly — and at the end of the year no one can say what actually worked. Attention is spread across too many topics, the tone shifts with whoever's writing, and content gets produced because the editorial plan has a slot — not because the brand has something to say.
I build content strategies that build on existing brand strengths, not on invented topics. Concretely: an inventory (which content works today, which doesn't, why), topic clusters (three to five focal points the brand can work on sustainably), a format mix (which formats fit the brand and the resources) and a production rhythm (what's weekly, what's monthly, what only when relevant). Plus clear tone standards so the content doesn't feel arbitrary.
Your content stock grows in a direction, not at random. Every post, every video, every blog article pays into two or three topics that carry your brand position — not 15 topics that all fall short. And at the end of the year you can measure what worked — because the strategy sets measurable goals.
So gehe ich vor
How I approach content strategy
01 — Audit. Analyze existing content: performance data, engagement, contribution to conversion, brand consistency. What works, what distracts, what can be scaled back.
02 — Clusters. Define three to five topic focal points that fit the brand position and can be sustained over time. Each cluster with a clear message, audience and primary format.
03 — Format mix & rhythm. Choose the right formats per cluster (blog, video, social, newsletter) and set a realistic production rhythm. Better few and good than many and standard.
04 — Standards & measurement. Tone standards, visual-language standards, standards for distribution and cross-posting. Plus measurable KPIs per cluster, so at the end of the quarter it's clear what worked.
FAQ
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