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Corporate Design
Corporate design that works day to day — not just in the pitch deck.
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Was die Leistung umfasst
What corporate design does for you
Corporate design is usually a nice pitch deck with a logo, a colour palette and three mood images — and then a twelve-month phase in which employees cobble together their own templates, use logos wrong and the design system falls apart day to day. The plan was good, the execution in everyday business is missing.
I build corporate design systems that run along with day-to-day business — stationery (business card, letterhead, stamp), office templates (PowerPoint, Word, email signatures), social templates per channel, standards for content (quote cards, statistics, job ads). All in a design system with clear rules and, above all, with ready-made templates your team can use without asking every time.
Your brand looks consistent across all touchpoints — from the LinkedIn profile picture to the business card to the PowerPoint in a sales meeting. For a new touchpoint, employees don't need 30 minutes of clarification with marketing, but a template that works. And you save the cost of external redesigns every few weeks.
So gehe ich vor
How I approach corporate design
01 — Inventory. Which materials are actually needed day to day, what gets improvised today, where friction arises. Record stationery and tools separately.
02 — System. Derive the design system from brand strategy — logo applications, colour codes, type rules. Define concrete examples and templates per touchpoint.
03 — Production. Produce the templates: PowerPoint with master slides, Word letterhead, an email signature as HTML, social templates as a Figma or Canva library. All usable without a design background.
04 — Handover. Briefing with the team: where each template lives, how it's used, what's allowed and what isn't. Then the system lives — not in the manual, but in Outlook and on the desk.
Referenz
Hier eine Beispielprojekt von mir
FAQ
Häufig gestellte Fragen
Branding is the brand's position and its visual language. Corporate design is the application of that language in everyday work — business cards, letterheads, PowerPoint templates, email signatures, social templates. Without corporate design, branding is an idea. With corporate design, the idea becomes a daily tool the team operates itself.
If your staff work in PowerPoint and Word — yes. Otherwise they cobble together their own templates, and the brand falls apart in the sales meeting or the hiring process. Templates aren't a luxury; they're the difference between brand consistency and "didn't they used to have a different logo?". Effort once, impact for years.
That's usually a problem with the templates, not the staff. Well-made templates are built so the correct application is the default path — master slides in PowerPoint, style sheets in Word, clear slots in the email header. If someone gets it wrong, either a template or a clear instruction is missing. Both are fixable.
Corporate design lives on consistent use. It helps to have one clearly named owner in marketing (or, in smaller teams, leadership) who signs off new templates and keeps the style guide current. For larger changes I can support you — for smaller updates your team can handle it alone. What matters isn't the frequency, but that someone is responsible.
