starks.design

Print Media

Print that still does something while everyone else only scrolls.

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Beschreibung

Was die Leistung umfasst

What print media does for your brand

In B2B, print reads as „out of fashion" — and that's exactly why it has a bigger effect today than it did ten years ago. Put a properly printed brochure on the table in a meeting and you signal substance. Send a finished annual report and the impact is different from an 80-page PDF in an email attachment. Print is now a deliberate statement against the digital glut — when it's done well.

I design print materials that work as a physical object — not just as a visual composition. Conceptually: what happens to the piece in someone's hand, how it opens, where it ends up. Visually: hierarchy, material choice, finishing (varnish, foil, embossing, die-cuts). Technically: print-ready files in the right profiles, coordinated with your print partner. Range of formats: stationery, brochures, reports, magazines, packaging, exhibition walls, POS material.

Your printed piece doesn't get thrown away, it gets left out — and that's the whole point. A well-made print report is kept in the office and stands for your brand, a bad one goes in the bin. Print can create an effect that digital can't — when it's made without compromise.

Vorgehen

So gehe ich vor

How I approach print media

01 — Concept. What's the occasion, what's the effect in context? Stationery is handled differently from reports, reports differently from exhibition material. Define format and feel before anything is designed.

02 — Material choice. Paper, finishing, binding — these decisions are 60% of the effect. Look at material samples, feel them, test them at the printer before any pixel layout.

03 — Design. Hierarchy, type, imagery, layout — all with an eye on the finished piece, not the screen. Pre-press tests with real print, not just on-screen proofs.

04 — Print production. Create print files, coordinate with the printer, optionally on site at the press start. For finishes, clarify the exact technical parameters so the result matches the layout.

FAQ

Häufig gestellte Fragen

Yes — precisely because fewer people bother. Placing a well-made brochure on the table in a first meeting signals substance in a way a PDF attachment never will. Print today is a deliberate statement against the digital glut. The effect is measurable in sales conversations — especially with decision-makers beyond Generation Z.

You or your print partner. I coordinate the technical side with the printer, supply print-ready files in the correct profiles and sort out the finishing details (varnish, foil, embossing). If you don't have a print partner yet, I can introduce one from my network. What matters is that design and production fit together — otherwise you get compromises on press.

It accounts for roughly 60% of how a piece is perceived. An annual report on standard paper reads differently from one on textured uncoated stock. Packaging with a soft-touch varnish feels different from packaging without. Looking at material samples and handling them is part of the project — on-screen decisions aren't enough to judge the effect.

It varies widely, depending on format, material, print run and finishing. A run of 200 business cards costs nothing like a run of 2,000 magazines with soft-touch varnish and gold foil. Before the project starts we check the costs with the print partner — so design decisions are built on a realistic quote rather than guesswork.

starks.design

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Beschreibung

Was die Leistung umfasst

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