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Explainer Videos
Complex made clear — without the 2014 stock-character standard.
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Was die Leistung umfasst
What an explainer video does for you
You sell something complex — software, a technical product, a service that needs explaining — and your sales team spends the first 15 minutes of every call explaining the basic principle. Before the price even comes up, the lead has already checked out mentally. A good explainer video solves exactly this phase: 60-90 seconds in which a lead can understand what you do and why it's relevant — without anyone explaining it live.
I produce explainer videos that fit your brand — not the generic hand-draws-on-whiteboard format from 2014 or the standard-characters-from-a-template. Conceptually: story and structure (which information comes when, what's left out, what's the aha moment). Visually: an own style direction instead of templates (vector animation, mixed media, stop-motion, 3D — whatever fits the brand). Including a voiceover (German + English where needed), sound design and adaptation for different platforms.
Your sales team can send the film before every first call and no longer starts the conversation from zero. Marketing can embed the film on the landing page and reduce the bounce rate. You have an asset that explains without you having to be there.
So gehe ich vor
How I approach explainer videos
01 — Structure. Which three to five points does the viewer have to understand, in which order, with which urgency? A script outline before any image idea — otherwise you get pretty animation with no message.
02 — Script & voiceover. Write the script, test the pace (reading aloud with a timer), choose the voice and record the audio. The audio sets the animation pace, not the other way around.
03 — Visual style. Define a style direction that fits the brand and stands apart from the genre standard. Style frames before animation — it moves faster later.
04 — Animation & sound. Produce the animation, sound design, voiceover mix. Plus versions for different platforms (square for social, 16:9 for web, with/without captions).
Referenz
Hier eine Beispielprojekt von mir
FAQ
Häufig gestellte Fragen
When your sales team spends the first 15 minutes of every first meeting explaining the same thing — and the lead mentally checks out before you even reach the price. An explainer video solves that phase: 60-90 seconds in which someone can grasp what you do and why it's relevant. With complex products (software, technical solutions) it's a clear conversion lever.
It depends on the content. Abstract concepts (software flows, data pipelines) come across more clearly in animation. Concrete activities (workshop, consulting, craftsmanship) benefit from real people. Hybrid forms work too — live action with animated overlays. The decision is made after the first concept, not before.
A voiceover is usually stronger. Written text forces the viewer to read actively — and they lose sight of the visuals while doing so. A good voice guides the viewer through the film without getting in the way of what's on screen. Text-only animation works only when the video plays without sound (a social feed) or when the style guide calls for it.
Several indicators: view-through rate (how many watch to the end), the change in bounce rate on the landing page (lower with the film), conversion rate on the page with the film versus without, and qualitative feedback from the sales team (are leads grasping the product faster). The key is to define what counts as success before launch — otherwise you can't tell afterwards.
