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Brand Films
A brand film without the drone cliché and the stock-music pathos.
Was die Leistung umfasst
What a brand film does for you
The standard brand film in 2026 is usually a 90-second cutting salad: drone shot of the company building, slow-mo hands at work, smiling employees walking through office doors, an epic string soundtrack, logo with a pay-off at the end. These films look like 80% of all other brand films — and are therefore effectively invisible. They show a lot, communicate little, often cost €25,000 and stop being shown after three months.
I produce brand films that start with an idea — not with a shot list. That means: concept first (which story are we telling, which question are we answering), then finding the style (what fits the brand, what sets us apart from the drone-slow-mo school), then production (concept, shoot, edit, sound design). Embedded in a content strategy rather than standing alone — otherwise the film only lives for three months.
Your brand film isn't interchangeable. It tells something only your brand can tell. And it doesn't just work once at launch — it keeps being used in sales conversations, at trade fairs, in HR communication and in social cuts — for years.
So gehe ich vor
How I approach brand films
01 — Concept. Which story is the right one for the brand? What does the audience already know, what don't they, what do they take away? A clear concept before the script before the shot list.
02 — Visual style. Which aesthetic fits the brand and sets it apart from the industry standard? Mood boards, style references, test shots — before the crew is booked.
03 — Production. Shoot, sound, edit, color grading, motion graphics — all with an eye on the concept. No „let's bring a drone along just in case" shots.
04 — Usage. A master film plus cuts for different applications (LinkedIn, sales, trade fair, web). From day one the film is planned to be usable for three years.
Referenz
Hier eine Beispielprojekt von mir
FAQ
Häufig gestellte Fragen
Only if you have a story that can't be told without one. If the brand film is just going to list what's already on your website, skip it. A good brand film shows the how of your work — atmosphere, character, people — and that doesn't translate into text. If that's not the case, the money is better spent on a product video or an explainer.
Concept before shot list. The standard brand film of 2026 has a drone, slow-mo hands, smiling faces and an epic string soundtrack — and looks like 80% of every other film out there. I work differently: first the story only your brand can tell, then the visual style, then production. The finished film should be impossible to separate from your brand.
60-90 seconds for web and social, 2-3 minutes for a trade fair or sales presentation, 5+ minutes only if the story carries it. As a rule: shorter is better. If you can't make clear what the brand is about in 90 seconds, you won't manage it in 5 minutes either — you'll just lose 70% of the audience along the way.
Yes, and it's standard practice. A single master shoot typically yields a hero cut for the website, shorter cuts for LinkedIn and Reels, a 15-second trailer and highlight stills for print. The multi-cut setup is planned before the shoot — otherwise you find later that the right footage for a particular platform is missing.
