Brand Films

What a brand film does for you

The standard brand film in 2026 is usually a 90-second cutting salad: drone shot of the company building, slow-mo hands at work, smiling employees walking through office doors, an epic string soundtrack, logo with a pay-off at the end. These films look like 80% of all other brand films — and are therefore effectively invisible. They show a lot, communicate little, often cost €25,000 and stop being shown after three months.

I produce brand films that start with an idea — not with a shot list. That means: concept first (which story are we telling, which question are we answering), then finding the style (what fits the brand, what sets us apart from the drone-slow-mo school), then production (concept, shoot, edit, sound design). Embedded in a content strategy rather than standing alone — otherwise the film only lives for three months.

Your brand film isn't interchangeable. It tells something only your brand can tell. And it doesn't just work once at launch — it keeps being used in sales conversations, at trade fairs, in HR communication and in social cuts — for years.

How I approach brand films

01 — Concept. Which story is the right one for the brand? What does the audience already know, what don't they, what do they take away? A clear concept before the script before the shot list.

02 — Visual style. Which aesthetic fits the brand and sets it apart from the industry standard? Mood boards, style references, test shots — before the crew is booked.

03 — Production. Shoot, sound, edit, color grading, motion graphics — all with an eye on the concept. No „let's bring a drone along just in case" shots.

04 — Usage. A master film plus cuts for different applications (LinkedIn, sales, trade fair, web). From day one the film is planned to be usable for three years.