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Motion Graphics
Movement with timing — a fade-in is not a concept.
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Was die Leistung umfasst
What motion graphics does for your brand
Most motion graphics look like software defaults: fade-in, slide-from-right, linear easing, maybe a little wobble. That's not animation, that's applying effects. Real motion graphics work with timing, weight and anticipation — animation principles from classic film — and that's why they feel noticeably different from the default. If your brand doesn't sound like a default, it shouldn't be animated like one either.
I develop motion graphics systems that fit the brand — an animation language with its own timing, its own movement easings and a clear visual style. Typography animation for headlines, logo stings for intros and outros, data visualizations that reveal meaning through motion, animation libraries for social templates. Built cleanly (GSAP, Lottie, After Effects) and exported in the formats your touchpoints need.
Your brand moves consistently — from the hero animation on the website to the LinkedIn video to the exhibition display. Animations support content instead of distracting from it. And your team can work with the animation library themselves, because it's designed as a tool — not as a one-off.
So gehe ich vor
How I approach motion graphics
01 — Animation language. Which movements fit the brand (fast and sharp, flowing and weighty, mechanical or organic)? Define easing curves, timing rules and a movement vocabulary — before the first animation.
02 — Components. Produce animation building blocks: logo sting, text reveal patterns, lower third, transitions, data overlays. A clear usage rule per component.
03 — Application. Concrete animations for current needs — hero video, social cuts, sales deck animation. Using the building blocks from step 02, not as one-offs.
04 — Handover. Document the animation library, store the technical files (Lottie, After Effects project, MP4) cleanly. When your team produces animations themselves, there's a standard to work along.
FAQ
Häufig gestellte Fragen
It depends on the brand. If your brand doesn't sound generic, it shouldn't be animated generically either. Default easings, fade-ins and slide-from-right feel interchangeable — and they weaken the brand. If your brand has nothing of its own in motion, it looks like everyone else. Motion graphics as a brand asset pay off when the brand has visual substance.
Timing, weight, anticipation — the principles of classical animation applied to digital interfaces. Bespoke easing curves instead of the software default. A movement vocabulary that fits the brand (fast and sharp versus flowing and weighty). And above all: animation that supports the content rather than distracting from it.
Ideally your own design or motion team, using the library you're given. The building blocks are documented so that new animations can be assembled from the components even without deep After Effects knowledge. If you don't have a team, I can produce new applications on an ongoing basis — built on the existing system.
Yes, depending on complexity. For simple animations I supply Lottie files that drop straight into Webflow. For more complex movement, either GSAP code with clear trigger definitions or MP4 files for hero loops. I plan the Webflow integration as part of the work — so the end result performs well live.
