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The Personal license is intended for private, non-commercial use: personal experiments, portfolio pieces, and other non-commercial projects.
Allowed:
Private and personal non-commercial projects.
Your personal portfolio, as long as no client work is involved.
Not allowed:
Client projects, paid advertising, or commercial use.
Distribution, resale, or use as part of your own asset products.
Choose Personal when no client, no contract, and no commercial purpose is involved.
Commercial
For client projects and smaller companies
The Commercial license is the right choice when you use the product in client work, paid projects, or commercial deliverables.
Allowed:
Client projects and commercial deliverables.
Solo freelancers and companies with up to ten employees.
End clients with up to ten employees.
Websites, social content, online videos, and paid-ads campaigns up to €50,000 net media budget.
Not allowed:
TV, cinema, or streaming advertising.
Software integration.
Enterprise clients, larger teams, or very large campaigns.
Choose Commercial when you work professionally but no enterprise, large client, or very large campaign is involved.
Extended
For companies, campaigns, and software
The Extended license covers larger commercial uses. It's required when teams, reach, or technical integration exceed the limits of the Commercial license.
Allowed:
Companies and end clients of any size.
All employees within the purchasing legal entity.
TV, cinema, and streaming advertising.
Paid-ads campaigns over €50,000 net media budget.
Print runs over 50,000 copies.
Integration into apps, SaaS products, and software products.
Choose Extended as soon as an enterprise client, a larger team, broad reach, or software integration is involved.
For yourself
Applies to all licenses — you purchase usage rights, not ownership of the digital product.
Not allowed:
Raw files may not be resold, publicly shared, or offered as your own product.
Use as training material for AI models or comparable datasets is not allowed.
This overview is a simplified guide. Legally binding are the full license terms — and in case of doubt, the terms of the larger license category apply.
With these 62 quotes on photography, I'd like to present a collection of my favourite photography quotes today.
With these 62 quotes on photography, I'd like to present a collection of my favourite photography quotes today.
A good photograph is one that you look at for longer than a second. – Henri Cartier-Bresson
Digital photography lets us not only capture memories, but also create them. – James Wayner
I don't like landscapes. Only people and plastic flowers. – Elliott Erwitt
Anyone who can see can also photograph. Learning to see, however, can take a long time. – Leica advertising slogan
There are always two people involved in a picture: the photographer and the viewer. A photo is usually only looked at — rarely does anyone look into it. Twelve good photos in one year is a good crop. – Ansel Adams
Even in the early days, when the photographer measured the exposure time himself, when the developer was meticulously mixed in the darkroom to achieve particular effects, things were being manipulated. In fact, every photo is a forgery from A to Z. A wholly objective, unmanipulated photo is practically impossible. In the end it remains purely a matter of degree and skill. – Edward Steichen
I'd retouch my whole life. – Dusty Springfield
Anyone can snap a picture. So can a machine. But not everyone can observe. Photography is art only insofar as it draws on the art of observing. Observing is an elementally poetic act. Reality, too, must be shaped if you want to make it speak. – Friedrich Dürrenmatt
Photographing is more than pressing the shutter. – Bettina Rheims
I want to make visible something that is no longer present to the masses. – Author unknown
Photographing takes time. Anyone who has no time can always just snap. – Author unknown
Living photography brings the new into being; it never destroys. It proclaims the dignity of the human being. Living photography is positive from its very beginnings; it sings a song of praise to life. – Berenice Abbott
Photography is my second language. – Gary Kapluggin
I give the moment duration. – Manuel Álvarez Bravo
The amateur worries about the right equipment, the professional worries about money, and the master worries about light. – Georg IR B.
Never photograph anything that doesn't interest you! – Lisette Model
Photographing is a way of shouting, of freeing yourself … It's a way of living. – Henri Cartier-Bresson
Photographing nature is first-hand experience. – Fritz Pölking
A photo no longer tells the truth. It only suggests a possibility. – Photokina 2000
Make visible what, perhaps, without you would never have been perceived. – Robert Bresson
Anyone who, as a beginner, ignores the compositional rules of photography has no sense. But anyone who clings to them for a whole photographic lifetime has no imagination. – Detlev Motz
You have to hurry if you want to see something; everything disappears. – Paul Cézanne
To make visible the essence of a person at the moment of the shot is the highest art of photography. – Friedrich Dürrenmatt
A picture gives us the feeling of holding the whole world in our hands. Photos are documents of the moment, of life, of history. Photography turns the world into an eternally enduring offer — to flee from reality into the realm of fantasy, from pain into joy, through the window of the soul, the eye. – Mario Cohen
Art has nothing to do with taste. – Max Ernst
Sure, the equipment was expensive and it doesn't make me take better pictures. But I now get more pleasure out of my bad pictures. – Heiko Kanzler
Critics are good friends who point out our mistakes. – Benjamin Franklin
Those who photograph get more out of life. – Advertising copy.
It's no more a coincidence that a photographer becomes a photographer than it's a coincidence that a lion tamer becomes a lion tamer. Dorothea Lange
Photography teaches that how well you see has nothing to do with how good your eyesight is. – Author unknown
There's nothing worse than a brilliant image of a poor concept. – Ansel Adams
The equipment we use plays only a small part. What matters far more is mastering it. – Sam Abell
Words and pictures communicate far more powerfully together than alone. – William Albert Allard
Talent is more important than technique. – Andreas Feininger
Being ready is a lot, being able to wait is more, but seizing the right moment is everything. – Arthur Schnitzler
Make visible what, perhaps, without you would never have been perceived. – Robert Bresson
To make visible the essence of a person at the moment of the shot is the highest art of photography. – Friedrich Dürrenmatt
A photo is usually only looked at — rarely does anyone look into it. – Ansel Adams
A good photograph is one that you look at for longer than a second. – Henri Cartier-Bresson
There's only one rule in photography: never develop a film in chicken soup. – Freeman Patterson
There are many photos full of life that are nonetheless hard to remember. What matters is the impact. – Brassaï
Twelve good photos in one year is a good crop.– Ansel Adams
Living photography brings the new into being; it never destroys. It proclaims the dignity of the human being. Living photography is positive from its very beginnings; it sings a song of praise to life. – Berenice Abbott
In poor light or with unphotogenic subjects, it's an art NOT to press the shutter. – Andreas Feininger
The photographer's main instrument is his eyes. As crazy as it seems, many photographers choose to see with the eyes of other photographers — past or present. Those photographers are blind. – Manuel Álvarez Bravo
Of course it's always luck. – Henri Cartier-Bresson
Photography is the mortal enemy of painting; it's the refuge of all failed painters, of the untalented and the lazy. – Charles Baudelaire
Anyone who can see can also photograph. Learning to see, however, can take time.– Leica
The fact that a shot which is technically flawed in the conventional sense can be more effective emotionally than a technically flawless image will come as a shock to those naïve enough to believe that technical perfection is what makes a photo truly valuable. – Andreas Feininger
The first 10,000 shots are the worst. – Helmut Newton
In my view, you can't claim to have seen something until you've photographed it. – Émile Zola
If I could tell the story in words, I wouldn't need to lug a camera around. – Lewis Hine
Never photograph anything that doesn't interest you. – Lisette Model
If your pictures aren't good enough, you weren't close enough. – Robert Capa
Digital photography lets us not only capture memories, but also create them. – James Wayner
Anyone who, as a beginner, ignores the compositional rules of photography has no sense. But anyone who clings to them for a whole photographic lifetime has no imagination. – Detlev Motz
The aperture of a camera and the pupil aren't there to let information in, but to filter it out. – K. C. Cole
I've never taken a photo the way I intended to. They're always worse, or better. – Diane Arbus
In any case, people worry too much about photographic technique and too little about seeing. – Henri Cartier-Bresson
The equipment we use plays only a small part. What matters far more is mastering it. – Sam Abell
A nude is good when the model can show it round at grandma's birthday at the coffee table and everyone present thinks it's good. – Günter Rinnhofer
…there are no bad photos, only different tastes. Because the photo comes into being in an instant, an instant that isn't important. Learn the moment and draw with light and shadow. – Curt Wolf
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Tools, Vorlagen und Workflows aus meiner Praxis.
Digitale Produkte für Designer, Unternehmen und Teams, die schneller zu besseren Markenauftritten, Präsentationen und KI-Workflows kommen wollen.